Cencora Oncology Campaign: Establishing a Bold Presence 

In 2025, oncology emerged as a strategic focus for Cencora. With competitors already touting their capabilities, it was essential for Cencora to quickly establish a differentiated and compelling story.

I collaborated closely with the marketing team to develop the landing page copy and a series of banner ads and emails driving to it. Together, we crafted a bold narrative that positioned Cencora as a serious contender in the oncology space.

The campaign helped elevate Cencora’s presence in a critical growth area. I was recognized with an internal TrueBlue award for my creative insight, strategic thinking, and collaborative approach.

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