ThinkLive Enterprise 2024: “Beyond Borders” Theme

Cencora’s ThinkLive Enterprise event was a chance to strengthen customer relationships and reinforce brand identity. I developed the central theme — Beyond Borders — and wove it into a suite of creative assets: an opening video (featured here), signage, coffee bar displays, historical vignettes (also featured here), and branded merchandise concepts.

The response was overwhelmingly positive. Leadership praised the storytelling and creativity, with one colleague saying, “I got goosebumps…you’re really something.”

More importantly, the event delivered measurable impact:

• 100% of attendees found it valuable

• 100% said they’re likely to attend next year

• 89% reported increased confidence in Cencora

This project showed how thoughtful storytelling can elevate an experience and a brand.