Landing page
Concept development
Cencora Brand Campaign: Post-Rebrand Launch
Two years after rebranding, Cencora launched its first major brand campaign to boldly differentiate itself in the healthcare space. Research shows that strong brands drive trust, shorten sales cycles, and increase inclusion in RFPs, making this campaign a strategic priority.
But, first, we needed a concept.
I brainstormed with our internal creative team and agency partner (Doner) to develop one (select concepts featured here). Then, just days before launch, the marketing team realized a critical piece was missing: the landing page. I fleshed out the copy (also featured here). Once live, I also wrote a series of emails driving traffic to the page.
The campaign was well-received internally and externally, and I was honored with an internal award (TrueBlue) for creativity, agility, and strategic impact.