AHP Nursing Journal Ads

Nursing is complex and barcode scanning shouldn’t be. That was the core message behind this series of ads I wrote for American Health Packaging (AHP), featured in a leading nursing journal.

The goal was to promote AHP’s unit dose medications, which feature larger, easier-to-read barcodes that support Barcode Medication Administration (BCMA). Each ad emphasized how these products help nurses verify the “5 rights” of medication administration, reduce errors, and improve patient outcomes.

By combining clarity, empathy, and technical accuracy, the ads positioned AHP as a trusted partner in safer, more efficient care.